Zinc FOUNDERS
PAUL COPELAND - CREATIVE DIRECTOR
Paul is an award-winning Executive Creative Director and Director with 25+ years experience crafting emotionally resonant campaigns for global brands.
With expertise in creative and production, he combines a rare perspective gained from 20+ years in 4A agencies, (Lowe, BBH, Havas, Saatchi & Saatchi) and 4+ years in production, combining storytelling with business results.
Paul believes content must move audiences to move metrics. Whether evoking laughter or tears, his work builds connections with audiences – a skill sharpened by his early career in stand-up comedy, and proven in tough advertising categories like baby care.
A hands-on love of photography & film, and a background in art direction & design, means Paul has a strong a sense of composition and design.
KEVIN MANN - STRATEGIC PARTNER
Kevin is a senior business leader with over 20 years of experience launching brands, growing brands, and growing businesses across China, Asia, and Europe.
He has led partnerships for Nestlé, Nespresso, General Motors, Amorepacific, Shiseido, Danone, Kering, PepsiCo, Vitasoy, and IKEA, helping global icons and local champions turn strategy into growth and creativity into commercial impact.
His career spans global networks such as Dentsu, OMD, and Carat, as well as entrepreneurial ventures including Digital Carbon Group and The Good Agency Asia.
Kevin believes creativity is the most powerful lever for growth when guided by sharp strategy and executed with discipline. He brings the rigour of consultancy and the spark of storytelling to every partnership, making him a trusted advisor to ambitious brands.